Tilda becomes Shiftic.

Tilda is called Shiftic now. And it’s more than a new name.

When I came in as an investor, it was because Bella, Marcus and Sveinung had taken on the hardest thing there is: making change actually stick and live in people, rather than merely survive in hopeful plans and empty PowerPoint slides.

In my work, I often break it down into “four jobs” that need doing. Organisations run on autopilot in job 1 and never get the breathing room to do jobs 2, 3 and 4. Not out of laziness. They’re driven by short-term performance demands, and they lack the systems and methods to make that much-needed change.

That’s what Shiftic is. The system for driving change until it sticks. The new name says it plainly: this is about shifts. Behaviour that changes. For real.

I recently held a little webinar with Tilda about precisely “the four jobs”. If you’d like to hear more about how it works, or simply talk about how you could work with this in your organisation, get in touch with them (or me, of course).

... and yes, I’m an investor, but I’d have said all of this anyway <3