Joakim Jardenberg

I’ve worked with the internet since 1993. The tools keep changing. My interest in what people can understand, create and do with them has stayed.

My work connects strategy, implementation and learning with people doing the work. I’m a senior advisor, facilitator, speaker and builder. I also invest in and advise founders.

That professional life belongs to a larger one. Family, equal human worth, curiosity, generosity and the world younger people inherit matter deeply to me. Play and good conversation matter too.

1993: learning the web together

Through Mackmeckarna in Malmö, I helped with early Swedish web education in 1993. Internetmuseum describes it as Sweden’s first web training. We learned alongside people from very different professions, including librarians, architects and archaeologists. The web was small enough that a newly discovered site could change our picture of what it was for.

The early years, in my Internetmuseum interview

Aftonbladet: from pages to a news flow

During Aftonbladet’s early web years, 1994–1995, I worked as a consultant on turning the paper’s existing text-TV news into an automatically updated web news flow. I built it with a small team, with Bo Hedin responsible at Aftonbladet. The initial culture-page launch, involving Mark Comerford and colleagues at JMK, was an earlier step. My part was in making the news flow work.

We used what was already there: journalists producing news, television technology and computers. A newspaper’s website could now keep moving as the news changed.

Internetmuseum on Aftonbladet and my part in it

The Swedish election, 1994

For the 1994 Swedish election, results were to reach newsrooms by email. My colleagues and I at Mackmeckarna helped newspapers get the internet tools they needed to receive them. Our Internet Toolboxes included email, web and FTP servers. Much of my own implementation work happened at Aftonbladet, receiving and processing the incoming results.

Election coverage gave newsrooms a concrete reason to get connected. Once the tools were there, they could start exploring what else the internet made possible. Our work was one part of that wider rollout, alongside people including Patrik Fältström on the distribution side.

The story of the election results by email

The thread I’m still following

That work continued through Helsingborgs Dagblad’s digital development, Mindpark, where I became CEO in 2007, and public-sector internet development in Helsingborg. The settings changed. The question of how new possibilities become useful in people’s lives stayed with me.

Today, that can mean a sustained learning journey with a team, a public archive, a civic proposal or a small tool that solves one ordinary problem. Strategy, implementation and learning still belong together.

Explore things I’ve built

A fuller picture, with sources

My public context profile brings together the working habits, values, family context, history and ideas I have chosen to share. It is written with AI, approved by me, and includes the sources behind the account.

Read my public profile

How I like to work

Start asynchronously. Bring the question, the relevant context and what we hope to leave with. I welcome unfinished thoughts. Figuring out the question is often part of the work.

My late-night working hours are not an expectation for yours. A useful collaboration needs judgment, honest feedback and room to learn.

Start a conversation

A few things I’m invested in

Good people, working on questions I care about.

Two companies I’m invested in, and why their work connects to mine.

Klang

Investor and user. Klang is built by its founders and team.

Transcription, summaries and search that help people work with what was said in a conversation.

I use Klang in my own work. What interests me is how conversations can become useful shared context, so decisions and questions remain available after the meeting.

Explore Klang

Shiftic

Investor. Shiftic is built by its founders and team.

A workspace for designing, running and following up organizational behavior change.

The gap between agreeing on a change and actually working differently is central to my practice. Shiftic focuses on that gap, connecting intention, practical interventions and learning from what happens.

Explore Shiftic