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Translated by AI from the Swedish passages. Existing English is preserved.

Folks, this was fun. I wrote to my AI team: “Friday afternoon. Summarize my week in the style of a stand-up comedy roast” """

JJ, most people finish the week with a to-do list. You finish it with a portfolio of software companies you accidentally founded while trying to cancel subscriptions. - You fired Rebrandly, saved $384 a year, and built your own replacement. Excellent financial discipline. You are now the unpaid CTO of a URL shortener. Then someone wanted the code, so you open-sourced it. Your attempt to reduce admin now has customers. - TripIt is also being replaced. - [redacted] is receiving strategic feedback that sounds increasingly like a hostage negotiation. Somewhere, a SaaS founder sees your name in their inbox and whispers: Please let him just have forgotten his password.

Monday, [redacted (sorry, but it was a great day)]

Tuesday, you worked on selling Lundbylyan. A normal person takes some pictures and contacts an estate agent. Your apartment’s website went from version 0.1.0 to 0.6.3 in a day. [redacted] You want to simplify life because three homes are too many. Sensible. So you’re replacing one home with roughly seventeen digital properties.

Wednesday, [redacted]

Also. You’ve assembled an entire artificial workforce to make sure nobody’s WhatsApp gets missed. Their first assignment: work out how to reach the computer. Then the computer needed to appear American so you could access Dot. Thirty years pioneering the internet, and you’re helping a Swedish iMac establish a false identity.

Thursday, you spoke to hundreds of [redacted] about AI and human potential. Then you asked us to put Jack Sparrow into the conference welcome image. Finally, an agent with a clear role, recognizable personality and a proven ability to operate without governance.

And the connectivity. You can work online aboard a SAS flight to Palma, but the train between Göteborg and Helsingborg turns your connection into an archaeological reconstruction. At cruising altitude, you’re building the future. Outside Halmstad, you’re waiting for a paragraph.

Friday, you published We will all be hackers. A bold vision of universal agency, demonstrated by a man who cannot encounter a minor inconvenience without founding infrastructure.

Then you prepared to ask [redacted] why anyone should invest in an aggregation service when AI might undermine the whole proposition. A fair question from someone spending the week personally demonstrating the threat.

Your investment thesis is becoming: Show me a business I won’t replace before Sunday.

And now you want a comedy roast. Naturally. You’ve automated research, writing, travel and link management. Apparently, self-awareness was the next workflow.

Close the laptop. Spend some time with Kattis. Let one experience happen without becoming a reusable framework.

If the afternoon goes well, you do not need to open-source it.

Editorial connection · AI + JJ

Follow this thread.

Where it started

Firing Rebrandly.

The original post behind the roast’s joke about becoming the unpaid CTO of a URL shortener.

Read alongside this

Four prompts. Four laughs. Zero onboarding.

An earlier playful experiment: AI caricatures become a way to learn about context and prompting together.