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Translated by AI from Swedish. Read the original alongside it whenever you like.

Folks, I hope you’ve signed up for “your business in ChatGPT”. It’s a fascinating tool for getting a first look behind the scenes, and keeping a finger on that pulse is bound to become more and more important. So is keeping an ear to the tracks in general (though maybe be ready to get out of the way, too), because things are moving FAST right now.

My numbers are tiny, of course. As a solo consultant (the tool is clearly geared more towards online retailers and other businesses with lots of transactions), with my own name as my only brand, in a narrow niche ... and based in Sweden, I can hardly expect more. But the way business is developing around ChatGPT and the other general-purpose AI tools gives me every reason to keep a close eye on this ... So I do, both for myself and for selected clients.

What does it look like for you? Have any numbers come in yet? My eight clicks from 29 mentions come to almost 28 percent if we play around with treating it as CTR. That’s on a par with the classic benchmark for a first-place ranking on Google. Are you seeing anything similar?