# Firing Rebrandly.

2026-10-22 · Joakim Jardenberg. English translation by AI. Original wording preserved. Titles and image descriptions added by AI. Editorial connections: AI + JJ.

Folks, it's an old truth that several things can be true at once. For example, I can still love paying for really good services, software and content.

But I can also hate paying for bad things. (Another day I'll tell you about when I fired TripIt 🥳.) Today, though, it's about a service that was actually quite good, but heavily overpriced.

Tonight, my AI team and I fired Rebrandly. We not only got an even better tool, but also saved $384 a year. Hacking together little services like these isn't just easy. Believe me, it's also really fun. So I'm absolutely convinced you'll be doing this soon too, if you aren't already.

... not just filling all sorts of unmet needs in your life with solutions you've made yourself, but actually getting rid of services you simply no longer need because you can solve the problem better yourself. Meta Muse has shown the way for a broad audience in the US, but here at home we still need to be a little more like hackers for now. Just a little.

And look how good it looks, too. (Yes, you can tell it's vibe-coded. So what? Smart, not cheating.)

![JJ Links dashboard showing a live redirect inventory and activity graph.](https://jardenberg.com/images/notes/7519098492519346176-1.jpeg)

Image description · AI: The posted JJ Links screenshot shows an overview headed “So many links, one single dashboard”, 357 live redirects and a healthy system state. Activity figures have been blurred in the posted original; the image is retained unchanged.

[Original LinkedIn post](https://www.linkedin.com/feed/update/urn:li:activity:7519098492519346176/)

## Follow this thread

Editorial connection · AI + JJ

The story continues · 2026-10-23

[My AI team roasts the week.](https://jardenberg.com/notes/my-ai-team-roasts-the-week)

The following day, the AI team turns this practical build into a joke at JJ’s expense.

## Continue reading

Editorial connections · AI + JJ

[We will all be hackers.](https://jardenberg.com/ideas/we-will-all-be-hackers) · 2026-10-23

The longer essay follows the replacement into open source, shared infrastructure and the pleasure of making something useful.

## Original wording

Hörni, det är ju en gammal sanning att flera saker kan vara sanna samtidigt. Jag kan till exempel fortfarande älska att betala för riktigt bra tjänster/mjukvara/innehåll. 

Men jag kan också hata att betala för dåliga saker. (En annan dag ska jag berätta om när jag avskedade Tripit 🥳) Men idag handlar det om en tjänst som förvisso var ganska bra, men som var kraftigt överprissatt. 

Ikväll har jag och mitt AI-team avskedat Rebrandly, och inte enbart fått ett ännu bättre redskap – utan också sparat $384 om året. Det är inte bara lätt att hacka ihop sådana här småtjänster, det är – tro mig – också riktigt roligt. Så jag är helt övertygad om att du också kommer att göra det här snart, om du inte redan är där. 

... alltså inte bara fylla en massa hål av behov i ditt liv med egenskapade lösningar, utan faktiskt också slänga ut en hel del tjänster som du helt enkelt inte behöver längre för att du löser det bättre själv. Meta Muse har visat vägen för de breda massorna i USA, men här hemma får vi än så länge vara lite mer som hackers. Men bara lite. 

Och se så snyggt det blir, dessutom. (Ja, det syns att det är vibekodat. Så vadå? Smart, inte fusk)

Source: https://jardenberg.com/notes/firing-rebrandly

Joakim Jardenberg. English translation by AI. Original wording preserved. Titles and image descriptions added by AI. Editorial connections: AI + JJ.

Joakim Jardenberg’s own writing: CC BY 4.0. Credit Joakim Jardenberg and preserve AI + JJ / AI translation attribution. Third-party quotations, recommendations, photographs, screenshots, logos and media retain their own rights and are excluded.
Licence: https://creativecommons.org/licenses/by/4.0/