# Back on Ultra.

2026-02-13 · Joakim Jardenberg. Original in English. Titles and image descriptions added by AI.

Hörni. I had just downgraded one of my Gemini subscriptions to Pro, 
when they decided to limit availability to the brand-new Deep Think version (released yesterday). So here we go - back on Ultra. My monthly AI cost (I think of it as my team's salary) is now back to well over $ 3,000. The struggle is real.

![A Google AI Ultra subscription screen showing a historical price of SEK 3,199 per month.](https://jardenberg.com/images/notes/backfill/7428038497309057024-1.jpg)

Image description · AI: A Google AI Ultra subscription screen showing a historical price of SEK 3,199 per month. The source image is preserved unchanged.

[Original LinkedIn post](https://www.linkedin.com/feed/update/urn:li:activity:7428038497309057024/)

Source: https://jardenberg.com/notes/back-on-ultra

Joakim Jardenberg. Original in English. Titles and image descriptions added by AI.

Joakim Jardenberg’s own writing: CC BY 4.0. Credit Joakim Jardenberg and preserve AI + JJ / AI translation attribution. Third-party quotations, recommendations, photographs, screenshots, logos and media retain their own rights and are excluded.
Licence: https://creativecommons.org/licenses/by/4.0/